How to connect with your customer through the fog of ‘Big data’


How to connect with your customer through the fog of ‘Big data’

The process of keeping the customer close to your business is getting harder to do. It’s

easier for business to access information about the market place or even the customer base

as a mass group… but finding a way of directly engaging with your customer is getting more


It’s solving this problem that AnsaTag has been working on and their system of dynamic tags

is making the journey of engagement with the customer a cleaner and clearer process. At

its core Ansatag enables the business to engage, promote, inform directly to the customer.

Simplifying how a customer can get the information they require.

Communicate directly with your Customer

“We worked with our customers to solve a problem and AnsaTag specifically gives business the tools

to communicate directly with the customer.” Ian Cunningham the Creative force behind Ansatag.

“We’ve long maintained that companies should support their own platform which directly benefits

the business and their customers. This can be something as simple as having posters ‘talk’ to the

customer to passing on specific details to a customer and best of all, because it’s dynamic, you have

full control of the content. The customer will only see the latest version.”

Digital connectivity is growing, it’s predicted that by 2020 the value put on the Internet of Things will

be $1.7 Trillion* a year, bringing together an estimated 25 billion ‘things’ **

So we know the amount of Data is ‘big’ and growing and the number of ways people will pick up on

this data is also growing. That’s why combining both Big data and the IoT needs to be focussed to

bring you closer to the customer.

Anstag is one way you can engage with the customer in a bespoke and personal way.

If your thought process is about the customer and having quality of information above quantity then

Big data and the IoT becomes your companion.

To find out more about how AnsaTag can work for you and your business or if you simply need some

Digital support then please contact Ian Cunningham

Andrew Bond

Andrew Bond is Head of Marketing for Sherwood Digital and supports and advises companies on Marketing

Strategy –


*IDC Worldwide Internet of Things Forcast 2015-2020

** Gartner Newsroom

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